On May 6, 2014 National Football League commissioner Roger Goodell hosted a twitter chat the allowed fans to tweet in questions. Fans used the hashtag #AskCommish to communicate with Goodell.  The concept of communicating first had with fans can be beneficial to large organizations because it gives people a personal feel for the company. These live encounters can be difficult due to the lack of filter.

In this case, Goodell kept his head high as this “good” idea took a humorous turn when the questions started rolling in.

and finally…


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